A Brand cannot live on Strategy alone.
When we first started DESK our projects commonly centred around designing entire brand suites including identity, guidelines, stationery and websites. But more often than not, we had very little involvement in our client’s wider brand strategy.
It’s not all about websites when communicating your brand offering.
A couple of months ago we worked with WN Interiors on the design and production for a printed tabloid for their brand. Having seen the tabloid that we had produced for our own studio previously, it was a good reference point for them to adapt and mould to fit their studio and shop.
A practical approach to building a brand.
It’s been a great summer with the Instrument Overland collective with 2 drive outs and 2 camp outs under our belt and weekly meet-ups, its been refreshing to start a brand that can shape its vision through practical experiences.
Working Towards Zero-Waste Branding
Valuing printed matter as a studio we recently developed our in-house branding material. We wanted to produce high quality stationary whilst remaining aware of our environmental impact so chose to print with the G.F Smith Extract range, a paper made from recycled coffee cups.
In Print
For a while we have wanted to produce a printed tabloid for the studio and thought there was no better time than with our rebrand. The tabloid provides an overview of the studio and our services along with 4 case studies to get a flavour of the work we have been producing.
Overnighter
With a heatwave upon us we decided to pack up the car and head over the chain ferry to Burnbake Forest Lodge for the night. Despite being a Monday night we knew we could be back in the office for midday Tuesday.
Booklist: Current Reads
The following is a list of books we’re currently reading in the studio.
Emptiness As Potential
“simplicity provides clarity, which is an increasingly important consideration for graphic designers and communicators.”
The Re-Brand
As the studio was about to celebrate its 10 year anniversary toward the end of 2020, I began to reflect on the work we had done and the ‘brand’ we had created as Candy Black. As with age, people (and brands) grow, develop and change and with a focus on the next 10 years, I was beginning to wonder if the Candy Black name would see me through.