Process
A well-structured process is key to delivering exceptional, high-end branding solutions.
PHASE 1.
Discovery & Brand Purpose Identification
We begin by delving deep into your brand's essence. This involves understanding your mission, vision, and the unique value you offer to your customers and community.
Reflecting on why you started your business and what you aim to achieve forms the foundation of our creative journey. It is also very important to understand and clarify the goals and ideal customer scenarios that you aspire to. This process is a collaborative journey that is facilitated with a tailored brand questionnaire and brand workshop.
PHASE 2.
Concept Development
Based on our insights, we brainstorm and develop initial design concepts that align with your brand purpose and market positioning. This collaborative phase encourages open dialogue to refine ideas and ensure they resonate with your brand's identity.
PHASE 3.
Design Execution
Once a concept is approved, we meticulously craft the visual elements of your brand, including logo design, typography, colour palettes and brand assets. Our focus is on creating timeless and elegant designs that reflect the sophistication of your brand.
PHASE 4.
Application & Implementation
We extend the visual identity across various touchpoints such as packaging, stationery, signage, social media and website to create a cohesive brand experience for the the customer journey.
PHASE 5.
Launch & Support
With the refined brand identity in place, we assist with the launch, providing guidance to ensure a smooth rollout across all platforms. Our commitment doesn't end at launch; we offer ongoing support to help your brand maintain its elevated presence.