01. Identify your Brand Purpose.
01. Identify your Brand Purpose.
Identifying your brand purpose is a fundamental step in creating a meaningful connection with your audience. It involves understanding the core values and beliefs that drive your business, as well as the impact you wish to have on the world. Reflect on why you started your business. What do you aim to achieve for yourself, your customers and community? This clarity allows you to craft a narrative that resonates with customers, gains loyalty, and guides decision-making.
By articulating your brand purpose, you establish a foundation for authenticity and inspire both employees and consumers to engage with your brand on a deeper level. Embrace this opportunity to touch on your mission and vision, ensuring that every action taken reflects the values that set your brand apart.
Olfactive O recently launched the next fragrance in their product line; Floral Smoke. “For the unconventional, enigmatic and bold.”
Describe the positive impact you want your business to have on your customers, employees, and the environment. Your commitment extends beyond providing exceptional products and services.
DESK was appointed by Melina Scheuber to design the new Brand Identity for the Swiss-based financial start-up.
Core values serve as the foundation of any successful business, guiding decision-making and shaping company culture. They reflect what is most important to you and your organisation, influencing how you interact with customers, employees, and stakeholders.
DESK was appointed by Mirai Homes to design the identity, brand communications and website design for the new venture into sustainable property development.
Reflect on why you started your business. What do you aim to achieve for your customers and community?
The world of branding can be a vast and confusing place to be, especially if you are just starting out or if your business has hit a wall. GUIDED is here to break down brand fundamentals to make it easier to create the most solid platform for your business.
DESK was appointed by Original Minds to create the brand identity and visual direction for the global collective.
Offering a unique health service, Preventa will provide annual full body MRI scans, addressing the need for accessible health monitoring. The goal is to eliminate barriers to advanced imaging, encouraging proactive health management in a welcoming environment. This initiative promises to enhance health awareness and foster a new era of preventative care.